Xbox has never been a stranger to getting famous musicians involved with their brand to promote their products. Around Christmas, places like Twitter are usually full of Usher wishing a Merry Christmas to Xbox, for example. Their latest attempt to involve music as a promotional tool, though, is one of the weirdest advertisements you will ever see.
R&B group All-4-One has went and made a music video for Xbox. In a bizarre remix/homage of their hit song “I Swear,” this is “It’s All There (I Swear),” which shows how essentially everything a gamer could ever want is right there on Xbox. Yes, this is real, and it’s one of the stranger music videos you will ever see. That said, “I Swear” is a heat rock no matter what year it ism so this song is way better than it has any right to be.
Also, the music video featured an ESRB rating and I can’t figure out if they were legally required to do that or if it was just a fun detail.
It goes without saying, but more companies should consider silly ideas like this because they’re fun and allow all of us to smile and laugh together. These are video games, they don’t have to be serious and Xbox seems to understand that better than most.