Australian skate label Butter Goods has teamed with PUMA for a nostalgic, wide-reaching footwear and apparel collection inspired by sports advertising from the late ’90s and early ’00s. Butter Goods co-founders Garth Mariano and Matt Evans came up in that era and keenly recall its aesthetic. “The late ‘90s/early 2000s [were] full of bold colors, baggy cuts and technical fabrics and finishings,” says Mariano. “[We’ve mixed] that influence with some toned back, classic stylings too.”
Butter Goods and PUMA’s offerings are centered around four collaborative footwear styles: two takes on the Basket and two styles of the Slipstream. The former arrives in unique blue and orange corduroy colorways while the latter is presented in crisp white or black leather, both trimmed with green details. The apparel collection is undeniably extensive, with standout pieces including corduroy track tops and pants in emerald green and cream. Apart from these kits, there’s also sweatshirts, sweatpants, graphic T-shirts and polo shirts all embellished with retro designs.
“Our designs and skateboarding in general are heavily influenced by ’90s sportswear, [so] stylistically, it was pretty easy to link up” notes Evans. “As PUMA doesn’t have a skate program, it was fun to reinterpret things through that lens.”
The Butter Goods x PUMA collection will release via the PUMA webstore come September 4.
For more news on upcoming sneaker releases, be sure to check out the latest installment of HYPEBEAST’s weekly Best Footwear Drops list.