J. Cole is fresh off his professional basketball stint in Africa and Carmelo Anthony is currently in the NBA Off-Season (get it) so both have a bit of time on their hands. The two linked up for a gym workout and showed up everybody in the gym.
While he is away from the African League, J. Cole and Dreamville is keeping their hands in the basketball world. Wilson Sporting Goods Co. and Dreamville have announced a partnership to revive the storied Chicago pro-am, as The Dreamville Chi-League Powered by Wilson. The Chi-League is coming back after a four-year hiatus.
Wilson is the official new game ball supplied by the NBA and is partnering with Dreamville for a three-week tournament in the brand’s hometown of Chicago.
“Bringing Chi-League back to our hometown is an incredible honor for Wilson and perfectly complements our partnerships with the NBA, WNBA and NCAA,” said Kevin Murphy, General Manager, Wilson Team Sports. “Partnering with Dreamville couples our performance credibility with their lifestyle relevance, bringing the best of basketball culture together, both on and off the court.”
In the partnership, Dreamville is now the official sound of Wilson Basketball and will play an integral role in the return of the tournament, helping to broaden the appeal, drive player interest, curate halftime music performances and other weekend entertainment, design custom warmup apparel, and offer other in-game experiences for fans.
“Chicago has supported Dreamville and its artists from the beginning. It’s a privilege to infuse our brand with the rich legacy of the Chi-League, while also helping to celebrate the unique culture of the city of Chicago,” said Dreamville Executive Vice President Candace Rodney. “The revamped Dreamville Chi-League will help bring back a competition ingrained in the community and to make this all happen, there’s no better partner than a hometown hero like Wilson.”
Maybe Melo will pull up in The Chi? You can learn more about The Chi League here.
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