MaskYe’s Mysterious “Donda” Album Rollout Sends Clout Fiends, Industry Blue Checks & Yeezites Into A TIZZY

Sooo Kanye’s dropping an album this week???

@kanyewest @KDTrey5 @JustinLaboy Private Listening Party 📸 @ItsTheCons #KanyeWest pic.twitter.com/Qxm4Rb2oZP

— kanyewestaurant (@kanyewestaurant) July 19, 2021

After months of befuddling behavior and Gospel Rap shenanigans, a masked Kanye West emerged from the shadows to promote a mysterious new project that’s rumored to be dropping this week (or whenever he feels like it).

Kanye played his new album for me & @KDTrey5 last night in Vegas. Man listen! The production is light years ahead of it’s time, and the bars sound like he’s broke & hungry trying to get signed again. Any artist who plan on dropping soon should just push it back 😤 #Respectfully

— Respectfully Justin (@JustinLaboy) July 18, 2021

In a series of viral tweets, sassy social media sensation Justin LaBoy gushed about the upcoming album he heard alongside Kevin Durant in a private listening session in Vegas.

Hours later, Twitter exploded with tweets from industry insiders, connected blue checks and Kanye adjacent artists like Pusha T buzzing about the anticipated project that allegedly features Lil Baby, Travis Scott, Baby Keem, Griselda, and more.

At first, we weren’t sure if Kanye was being Kanye or promoting an actual thing that was happening until Live Nation announced an official “Donda” listening event at Mercedes-Benz stadium in Atlanta.

There’s also a Donda experience at Rolling Loud this weekend in Miami.

DONDA EXPERIENCE @KANYEWEST

ROLLING LOUD – MIAMI, FL

JULY 25, 2021 pic.twitter.com/qtDcMcEVaU

— Photos Of Kanye West (@PhotosOfKanye) July 20, 2021

Whether “Donda” is dropping soon or never at all, we’re not quite sure, but there’s growing excitement for the shiny-thing-of-the-moment on social media.

Kanye really got to drop the album this weekend. He has the 2 NBA commercials with music from the album debuting tonight. Huge ATL listening Thursday and to wrap things up he will be in Miami during Rolling Loud… pic.twitter.com/1YKs1RtdFf

— NigelDPresents (@NigelDPresents) July 20, 2021

With a new album rollout underway, all eyes will be on Ye’s soon-to-be ex-wife Kim who’s rumored to be the target of an upcoming diss.

One of the attendees of Kanye’s listening event reported that Yeezus raps about how he’s “escaped from Calabasas” and references his former marital home with Kim Kardashian as a “prison.”

However, Page Six cited multiple sources who confirmed West doesn’t rap negatively about Kardashian, 40, on his new project.

“Kanye actually played the song for Kim personally before the listening party,” an insider close to the former couple told Page Six. “It’s emotional and personal. Not negative at all.”

Hmmm, if anything, this makes us even more curious about this new album that has social media in a chokehold.

Kanye said DONDA was coming July 24th. He didn’t say what year… pic.twitter.com/hB70uIeIav

— henry⛷ (@NoMyNameIsHENRY) July 18, 2021