Nike’s Annual “SNKRS Day” Celebration Promises Restocks, Surprises and More

Every year on August 8, Nike celebrates the famous — or infamous, depending on who you ask — Nike SNKRS app with “SNKRS Day,” an event full of restocks, surprises and more. The Swoosh recently announced 2021’s installment of SNKRS Day, and although details are scarce there are a few things we know for certain.

The first is that SNKRS Day 2021 will be exclusive to Europe, and is currently not scheduled to take place in the United States or Asia. The second is that the Air Jordan 1 Low and Air Huarache will both be released in special “SNKRS Day” colorways that are adorned with leopard print. Apart from that most of the rest of the SNKRS Day proceedings are shrouded in uncertainty, as the Swoosh has long been notoriously tight-lipped about its restock plans.

However, in years past SNKRS Day has also seen a restock of several high-heat styles from the past twelve months and that may be the case again this year. According to European leaker account Stashed SNKRS, models like the Travis Scott x Air Jordan 6 “British Khaki,” Trophy Room x Air Jordan 1, A Ma Maniére x Air Jordan 3, Union x Air Jordan 4 “Off Noir” and Off-White™ x Air Jordan 4 will see a return. Of course, this information has yet to be officially confirmed by Nike. Release procedures are still unclear as well, though past installments of SNKRS Day have used everything from exclusive early access to interactive “games” to let customers get a crack at the product.

Expect SNKRS Day 2021 to roll out over the course of August 8, and keep an eye on the Nike SNKRS app for more info as it becomes available.

Full transparency on SNKRS DAY ’21:

Just like the previous 2 years, getting info will be tough.

Nike employees are super loyal.

We have multiple insiders and will be trying our hardest to get solid info.


More info soon!

— Stashed SNKRS (@StashedSNKRS) June 22, 2021

Elsewhere in the world of the Swoosh, check out Nike ACG’s Oregon-inspired fall 2021 collection.

Click here to view full gallery at HYPEBEAST